What Marketing Teams Get Wrong About Product-Led Growth

The myth is that product-led growth makes traditional marketing obsolete. In practice, it just moves the battlefield.

The best PLG marketing teams treat onboarding, empty states and upgrade prompts as brand touchpoints, not just UX details.

If your positioning lives only in your ads and not in your product copy, you don't have a PLG strategy — you have a leaky funnel with good creative.